The Road to PTE Madrid 2025: Exploring Innovations

Seamless travel, passenger processing and identity verification! These are three key themes that will be at the forefront of Passenger Terminal Expo 2025 in IFEMA, Madrid from April 8th– 10th. I’m excited to be visiting for the first time! So please, get ready to take off with me as we explore the elements of the event that I’m intrigued about taking part in.

One of the most interesting aspects of the event is the sheer size, scale and number of industry leaders and experts that will be attending. With 10,000+ visitors, 350+ exhibitors and 450+ speakers; this is a fantastic opportunity for me; a new analyst working within the airports and borders team, to truly understand from a first-hand view just how big the industry is, and how many stakeholders influence and innovate the travel experience in airports.

During the event, I’ll have the chance to try out and witness the solutions that I’ve been covering in our Smart Airports Tracker since November, and some products that are set to be debuted at the event. I’m interested in seeing SITA’s Smart Path product suite and Thales’s Fly2Gate solution, as seamless end-to-end airport solutions are one of the most intriguing recent airport developments that I’ve researched and understood to date, while I’m also eager to see the unveiling of Ink Innovation’s ‘Zero concept’, the next generation of devices and apps aimed at streamlining the airport experience with the use of smaller, smarter and simpler hardware’.

In addition to demoing new products, the chance to network and converse with industry leaders and experts from around the world is an invaluable opportunity. The possibility of building relationships, exploring potential collaborations and discussing the current state of the industry, alongside identifying key trends/developments that look to shape the future of passenger processing in airports is imperative in allowing us to paint the most accurate picture of the market and its players as possible in our works. This includes the ‘Smart Airports Tracker’ and research reports such as ‘The Seamless Passenger Journey in Smart Airports 2025’ and the upcoming ‘Smart Borders 2025: The Future Evolution of Land, Air and Sea Borders’.

I’m looking forward to conversations with Thales, IDEMIA, Amadeus, Collins and Magnetic, amongst other solution providers across the event! It will be interesting to see IN Groupe’s Fly’IN solution, I’d love to understand the solutions behind it, while also hopefully gaining more insight into the recent acquisition of CCM by SITA. Additionally, it will be great to learn more about some of iProov’s significant contract wins with large border agencies and how they plan to future proof border control processes. Also, we are looking forward to hearing any updates regarding IN Groupe’s negotiations with IDEMIA into the potential acquisition of IDEMIA’s Smart Identity division.

In conclusion, while it may sound trivial, I’m looking forward to the experience, this will be my first time appearing at an industry event, so everything is new! The hustle and bustle of the event, the opportunities to share knowledge or discuss avenues for collaboration and the chance to build long-standing working relationships is truly intriguing. Ultimately, I’m excited to be representing Valour Consultancy alongside airports and borders director, John Devlin.

Shubh Karbhari, Market Research Analyst

WHAT OUR CLIENTS SAY

“Valour Consultancy’s research and analysis pertaining to in-flight connectivity adoption is excellent. It helps us understand how the market is expected to grow in the future, and predict whether airlines will aim to launch IFC services on its fleet.”

“The new report on aircraft seating and in-seat power systems provides a very comprehensive market and industry landscape information – the first of its kind containing that level of detail.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“Valour’s maritime connectivity report provides the most comprehensive, detailed understanding of the market, with clear independent insights into the market trends and inhibitors. We use this report as the bible for our business strategy and marketing on what is happening in the industry.”

“Valour Consultancy’s report on The Future of Body Worn Cameras and Systems is well written, detailed and an excellent insight into the key markets. The analysis of the global law enforcement market was extensive and provided us with valuable industry information of this evolving market.”

“In a global market as dynamic as in-flight connectivity, Valour has established itself as a reliable source of market intelligence and insightful analysis. The team is responsive to requests and clearly engaged in improving an already impressive product.”

“The team around Valour Consultancy equips us with the value-added intelligence needed to make well-informed business decisions in a very dynamic market. The passion and knowledge of the team make it a real pleasure to work with them.”

“Astronics is using Valour Consultancy’s 2016 in-flight connectivity report extensively. We’ve found it highly useful in our long-range planning and it has aided in our market research.”

“The Valour Consultancy report on in-flight connectivity provides very detailed insights on the market and it constitutes a very useful tool for the marketing and strategy team at SITAONAIR. The Valour Consultancy team is also very friendly and we enjoy our working relationship with them.”

“Valour Consultancy has provided an incredibly thorough perspective on the in-flight connectivity space, offering insight into drivers of the current and future state of the quickly growing category.”

The Road to PTE Madrid 2025: Exploring Innovations

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“Valour Consultancy’s research and analysis pertaining to in-flight connectivity adoption is excellent. It helps us understand how the market is expected to grow in the future, and predict whether airlines will aim to launch IFC services on its fleet.”

“The new report on aircraft seating and in-seat power systems provides a very comprehensive market and industry landscape information – the first of its kind containing that level of detail.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“Valour’s maritime connectivity report provides the most comprehensive, detailed understanding of the market, with clear independent insights into the market trends and inhibitors. We use this report as the bible for our business strategy and marketing on what is happening in the industry.”

“Valour Consultancy’s report on The Future of Body Worn Cameras and Systems is well written, detailed and an excellent insight into the key markets. The analysis of the global law enforcement market was extensive and provided us with valuable industry information of this evolving market.”

“In a global market as dynamic as in-flight connectivity, Valour has established itself as a reliable source of market intelligence and insightful analysis. The team is responsive to requests and clearly engaged in improving an already impressive product.”

“The team around Valour Consultancy equips us with the value-added intelligence needed to make well-informed business decisions in a very dynamic market. The passion and knowledge of the team make it a real pleasure to work with them.”

“Astronics is using Valour Consultancy’s 2016 in-flight connectivity report extensively. We’ve found it highly useful in our long-range planning and it has aided in our market research.”

“The Valour Consultancy report on in-flight connectivity provides very detailed insights on the market and it constitutes a very useful tool for the marketing and strategy team at SITAONAIR. The Valour Consultancy team is also very friendly and we enjoy our working relationship with them.”

“Valour Consultancy has provided an incredibly thorough perspective on the in-flight connectivity space, offering insight into drivers of the current and future state of the quickly growing category.”