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About Valour Consultancy

Valour Consultancy is a UK-based provider of market intelligence services. Founded in 2012, the company has grown rapidly and is renowned for its comprehensive and high-quality research and consultancy. This growth was officially recognised in 2020 when we were honoured with the prestigious Queen’s Award for Enterprise in the category of International Trade.

Since inception, our analysis has primarily centred on the mobility market and several major names in the aviation, maritime and land mobility markets continually rely on our expert insight and analysis. In 2021, we were joined by John Devlin, founder of P.A.ID Strategies, and subsequently expanded our coverage to encompass payments, authentication, identity and the security and connectivity of people, devices, objects and transactions.

Life at Valour

While taking our work seriously, the company’s ethos is to avoid being corporate robots, and display our individual personalities that clients want to engage with. Everyone in the team is encouraged to have fun, contribute and express themselves.

As we celebrate our 10-year anniversary, the company continues to operate in accordance with the three core values it was founded on – Honesty, Trust and Time. Doing so has enabled Valour Consultancy to deliver detailed and meaningful insight and establish long-lasting relationships in the process. We are respected by clients around the globe and while our team and our coverage continues to grow, our fundamental approach will stay the same. Learn more about our unique approach below.



This means that we are up-front and honest about our research processes. If we make any assumptions when developing market forecasts, we are not afraid to share them. Our methodology is always clearly explained and relies upon a variety of sources. A cornerstone of our analysis is primary research obtained from personal interviews with marketing professionals, product managers and various other contributors from across the value chain. This transparent approach delivers results you can rely on.



Clients are invited to assist with the report scoping process. By actively encouraging feedback at every project stage – from inception through to delivery of preliminary data and beyond – we provide intelligence that is unrivalled in accuracy. Importantly, this yields insights you can trust. Unless we have express permission to do so, we do not quote interviewees in our reports. Information obtained is used on an aggregated basis to establish market trends, sizes and likely future directions.



We recognise there is no “one-size-fits-all” approach when it comes to conducting research. We always devote the requisite amount of time to complete projects thoroughly. It is often the case that the more dynamic and nascent markets require a quick turnaround to ensure information is not already out of date before it is published. That said, there are many other sectors where nothing but a comprehensive deep-dive will suffice. We will happily spend six months or more on a project where necessary.