Joshua Flood (UK)

Co-Founder & Senior Research Consultant

Joshua Flood is a senior research consultant at Valour Consultancy. He runs the maritime research division and contributes to projects touching aviation connectivity, commercial UAS, enterprise body-worn cameras and other wearable tech.

Away from work, Josh is a man of many unexpected talents. He is an accomplished pianist, aspiring linguist, and recently won the Scottish and Asian championships in Indoor Rowing. All, thanks to Covid, from the comfort of his living room.

Craig Foster (UK)

Co-Founder & Senior Research Consultant

In addition to the day-to-day running of the business, Craig’s current focus is the adoption of in-flight entertainment and connectivity (IFEC) and cabin management systems (CMS) in business aviation. Alongside John Devlin, he is also responsible for our growing airports coverage.

Over the years, Craig has successfully launched several reports and trackers, particularly in the areas of IFEC and cabin technology in commercial aviation. He has also lead custom research and consulting engagements with companies throughout the value chain. Prior to establishing Valour, he was a principal analyst at ABI Research and a market analyst at IMS Research. Foster is a regular event speaker and has been widely quoted in trade magazines and other media. He holds a BA in Economics from the University of Leicester.

Aside from his aviation prowess, Craig is an aficionado of 80s music and once met Paul Young backstage at the Wells-next-the-Sea summer festival. His knowledge of obscure 90s footballers is of worldwide repute and he is currently aspiring to achieve the same status in the realm of lawncare. He also holds the world record for the most toys picked up off the floor during a lunch break.

Daniel Welch (Australia)

Co-Founder & Senior Research Consultant

Like Craig and Josh, Dan is a senior research consultant at Valour Consultancy. His background is in consumer to consumer research, having spent 5+ years at Ipsos, one of the largest research organisations in the world. During this period, Dan was responsible for building Ipsos’ mobile research business, both in Asia Pacific and the UK.

Originally from South Yorkshire, Dan still follows his beloved Doncaster Rovers from >10,000 miles away in Melbourne. Dan’s dedication to lower league football is highlighted by his refusal to join the company’s annual Fantasy Premier League competition. He is also a keen cyclist and coffee connoisseur.

John Devlin (UK)

Senior Research Consultant

John has 20+ years of analyst experience specialising in Payments, Authentication, Identity (P.A.ID) and Security of people, devices and transactions. John recently joined forces with Valour to expand our services across a broader range of industry verticals. John’s expertise helps us to support clients in an increasingly digitised and connected world, often looking at how new technologies and approaches may disrupt and impact ecosystems, processes and relationships.

John is responsible for developing new coverage of airport and border technologies, utilising our shared expertise in aviation, identity and biometrics. Much of his previous research and knowledge has focussed on smart cards, eID and digital identity, NFC, contactless and mobile payments, digital wallets, eSIM-iSIM, access control and transit, and wider security solutions.

Always up for a social get-together, John enjoys the challenge of creating culinary delights from random items he can find at the back of the fridge/cupboard. A keen fundraiser for Duchenne Muscular Dystrophy (and other) charities, John has organised several events and undertaken various challenges including duathlons, triathlons and cycling to Scotland and Paris. Unfortunately, this has not yet fully reversed the years of neglect and indulgence that he has enjoyed…

David Whelan (UK)

Senior Research Analyst

David joined Valour Consultancy in 2019 and is based in London, UK. A specialist in IFEC and aircraft digitalisation, he is currently the lead analyst on Valour Consultancy’s flagship in-flight connectivity report as well as a supporting analyst on the new China & India Deep Dive study. In addition to his work on syndicated reports, David also contributes to custom projects.

David originates from Manchester, in the north of England, and is a keen supporter of Manchester City Football Club and Lancashire Cricket Club.

Kelly Rayworth (UK)

Market Intelligence Analyst

Kelly has over a decade of experience in the mobility sector. Prior to joining Valour, she was a key member of IMDC, an aviation consultancy that was eventually acquired by Global Eagle. Based in the UK, her role with Valour involves running our flagship quarterly IFE and IFC trackers.

Lauren Woods (Australia)

Office Manager

Lauren’s relationship with Valour Consultancy can be traced right back to its origins in 2012, having met directors Dan and Josh during her time in London. 10 years on and the journey has come full circle as she joins the business in a fundamental role of Office Manager. Lauren has previously spent more than 15 years working in the finance industry, specifically stockbroking administration, and brings much needed experience when it comes to both administration and streamlining operations.

A self-proclaimed sporting fanatic, Lauren now spends most weekends ferrying her three boys to their own sporting commitments. She has officially become the chief orange cutter!

Aidan Prescott (UK)

Market Intelligence Analyst

Aidan recently joined the team as a Market Intelligence Analyst, having completed his master’s in Electrical and Electronic Engineering at Loughborough University. His role centres on developing our tracker products, which span in-flight entertainment, in-flight connectivity, maritime connectivity and smart airport technology.

Aidan is based in Lincoln and is a big supporter of Chelsea Football Club. In the past, he has represented Loughborough University and Bracebridge ABC as an amateur boxer and is also therefore responsible for chasing overdue invoices! Aidan enjoys playing chess in his spare time too.

Tina Steele (UK)

Sales & Marketing Lead

Tina has over 6 years of experience in B2B marketing, specifically in the software/technology industry. She specialises in developing and executing marketing strategies and plans, Search Engine Optimisation (SEO), Social Media Marketing, Campaign Creation, Technical Blog Writing and Graphic Design.

Tina grew up in Fort William, which is located in the Scottish Highlands, but now lives just outside Glasgow. She graduated with BA(Hons) in Marketing from Glasgow Caledonian University in 2007 and achieved an MSc in Digital Marketing Leadership in 2020 from the University of Aberdeen.

Outside of work, Tina is an advocate for positive mental health and has a passion for organising activities around wellbeing. Hobbies include running, photography and art. Tina also has two fluffy Maine Coon cats called Ragnar and Lagertha that are causing a bit of a stir amongst Viking fans over on Instagram.

Alishia Sims (UK)

Market Research Analyst

Alishia has recently joined the team as a Market Research Analyst and will focus on developing our maritime portfolio. She joins having completed a Master’s of Research at Edge Hill University.

Living near Manchester, Alishia spends her spare time volunteering as a part of Girlguiding UK. She also holds a great love for both books and coffee, which makes her a great supporter of local café.