As an extension of Valour Consultancy’s growing research coverage of progressive airports and related technologies, a new market tracker service is launching in Q3 2022 .
This new service follows Valour Consultancy’s comprehensive market intelligence report on The Seamless Passenger Journey in Smart Airports, which published in late 2021. Tracker subscribers will receive bi-annual updates on the adoption of biometric, self-service and automation solutions at a global, regional, and country-specific level across all tiers of airports. In addition to highly granular installation data, analysts will provide an update summarising the latest market news, developments and projects contributing to operational efficiency and flexibility.
Background Expertise
Valour Consultancy is a UK-based provider of market intelligence services. Founded in 2012, the company has grown rapidly and is renowned for its comprehensive and high-quality research and consultancy, primarily in the aviation sector. This growth was officially recognised in 2020 when we were honoured with the prestigious Queen’s Award for Enterprise in the category of International Trade.
In 2021, the company joined forces with John Devlin, founder of P.A.ID Strategies, and subsequently expanded its breadth of coverage to encompass payments, authentication, identity (P.A.ID) and the security and connectivity of people, devices, objects, and transactions. This combined expertise underpinned the Seamless Passenger Journey research project, which has been incredibly well-received by a range of airport stakeholders around the globe, as well as leading and emerging vendors in the touchpoint technology space.
Tracker Methodology
Valour Consultancy has built valuable relationships with many organisations providing solutions to airports and airlines, and is in regular contact with these stakeholders to directly gather information on projects relating to passenger processing through airports. For the 2021 report, Valour’s analysts identified and categorised over 300 contracts for biometric and non-biometric touchpoint installations. This provides the basis for this new tracker service, with additional primary and secondary research conducted ahead of each update to assist tracking and monitoring of new projects and contracts. This will facilitate presentation of a historical and updated installed base, annual installations and revenues .
So, what’s in it for you? Take a look at some of the key subscriber benefits.
Proposed Contents
Tracker updates will be delivered on a bi-annual basis, offering the ability for stakeholders to compare each six-month period as well as monitoring year-on-year changes. Updates will include:
- Summary of key news over the reporting period and its impact on the data
- Market overview segmented by region, touchpoint and product type
- Penetration of “smart” solutions into the manual installed base
- Granular analysis of market evolution by touchpoint
- Penetration of biometrics into each touchpoint and by region and airport tier
- Discussion on associated market revenues
- Analysis of the competitive environment, including presentation of market shares
Example table showcasing primary smart airport categories. Each entry will feature date, solution and technology type, volume, value, airport tier, region, and further breakdown of notable features. Note, all data is falsified for demo purposes.
Analytical commentary will be provided in a slide deck containing a wider range of charts and figures. Raw Excel data will also be provided, permitting custom breakdowns all datapoints via a pivot table.
Which Touchpoints Are Covered?
The tracker is designed to provide comprehensive coverage of the end-to-end passenger journey, encompassing all touchpoints. Historically much of the associated processing has involved manual interaction with a staff member, but now, thanks to increasing availability and adoption of identity-led solutions, many airports are offering self-service and/or automated alternatives. And increasingly, these smart touchpoints are biometrically-enabled.
Valour Consultancy’s analysis breaks the passenger journey into the following stages:
- Enrolment
- Check In
- Bag Drop
- Pre-Security
- Lounge Access
- Immigration / Border Control
- Departure Gate / Boarding
- Border Control
Example graph showcasing biometric adoption by touchpoint in each six-month reporting period. Note, all data is falsified for demo purposes.
When it comes to the tracking of identity management platforms across multiple touchpoints, the tracker will indicate whether it is utilised across a terminal(s), the entire airport, as well as the airline(s)/alliance(s) involved in the deployment.
Differences in Regional Adoption
Clearly, the type and speed of touchpoint evolution varies significantly in different regions. This is primarily due to differences in expenditure capabilities, as well as the capacity and number of airports serving a given geographical area. Variation is also common between airports and terminals serving domestic-only flights, international routes, or a combination of both.
Example regional analysis, highlighting key announcements. Note, all data is falsified for demo purposes.
This differentiation is highlighted in the tracker, with separate region-specific analysis offered for each continent in addition to the core global summary. Further, thanks to the inclusion of a country-level split, users can run custom pivots for a highly-granular deep-dive into adoption trends in different parts of the world.
Why take part?
The smart airports tracker is being developed with the cooperation of airports, vendors and related stakeholders from across the aviation community. Collaborating with Valour Consultancy’s analysts offers an opportunity to help tailor the scope and coverage to meet your ongoing data and research requirements. This service mirrors the dynamic and fluid nature of the market itself and will therefore evolve over time to provide additional insight. Learnings provided by the bi-annual deliverables can be supplemented by dedicated 1-2-1 support with Valour’s airport specialists.
The tracker will help subscribers:
- Understand market development
- Adjust short-term tactical business development activities and long-term strategic goals
- Track market progression towards seamless journeys
- Assess which approaches and technologies are being deployed/adopted by whom and where
- Analyse touchpoint installation trends, segmented region, technology type and airport size
- Identify sales and product development opportunities
- Benchmark and compare company performance against the competition
- Identify preferred and potential partners
- Monitor global and regional market share information for established and emerging vendors
Learn more
If you and your organisation are involved in the progression towards seamless journeys for air passengers, this new tracker service will provide essential insight into the ongoing development of smart airports. To learn more and receive a free sample data set, submit an enquiry today. A member of the Valour Consultancy team will be delighted to discuss your requirements in more detail.
