London, UK – Valour Consultancy forecasts Amazon Leo will connect more than 5,000 commercial and business aviation aircraft by 2035, but warns that the company must move quickly to challenge Starlink’s ever-growing first-mover advantage. According to the market intelligence provider’s latest report, Amazon Leo is entering the In-Flight Connectivity (IFC) market at a pivotal moment,…
For years, the low-cost carrier (LCC) market has represented one of the aviation industry’s greatest untapped opportunities for in-flight connectivity (IFC). While full-service airlines steadily invested in onboard Wi-Fi to enhance the passenger experience, many LCCs remained unconvinced. High installation costs, uncertain monetisation and an absence of competitive pressure meant that connectivity was often viewed…
Introduction Recently, I was listening to Morgan Housel, the renowned financial self-help author of The Psychology of Money. Morgan’s podcasts are information-packed, last 15 minutes, and leave you pondering the assumptions for hours afterwards. The podcast I was digesting was The Art and Science of Investing. Housel argues that successful investing is only partly about…
A new battle for the future of in-flight connectivity (IFC) is taking shape – and this time, one of the world’s most powerful technology companies is entering the arena. Valour Consultancy’s lead IFEC analyst, David Whelan, is set to begin work on our forthcoming “Amazon Leo: Aviation Deep Dive – 2026” report this May, offering…
Latest News of Amazon Leo Amazon’s LEO programme has been known to the market for years as “Project Kuiper”. That era is over. In November 2025, Amazon formally rebranded the initiative as Amazon Leo, framing it as a shift from development milestones towards commercial operations and, crucially, enterprise contracting. The rebrand wasn’t just a “badge…
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