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Using Connectivity to Enhance the On-Board Experience and Drive Passenger Loyalty

Countless whitepapers, studies and technical analyses of the connected aircraft have published in recent years. Much of these – including our very own research here at Valour Consultancy – have tended to focus primarily on the potential for airlines to realise cost savings through deployment of various connected aircraft applications. Very few papers have zeroed in on the many ways in which connectivity can be used to indirectly enhance the on-board experience, drive passenger loyalty and boost revenues via increased ticket sales and repeat business. And that’s precisely the angle this new paper – developed in conjunction with our friends at Intelsat – takes.

Click here to check it out and learn about some of the innovative things airlines are doing with today’s connectivity solutions. Hear from industry leaders on pain points, success stories and how they are making passenger connectivity work for their business needs.

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