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About Valour Consultancy

Valour Consultancy is a UK-based provider of premium market intelligence and consultancy services, founded in 2012. We specialise in generating insight and thought leadership linked to the adoption and development of technology and services destined for the transportation sector. Today, our business is segmented into four key areas: airports & borders, aviation, land mobility and maritime.

Our services range from in-depth and insightful market reports built around travel and regular interaction with stakeholders (including our participant program), to proprietary custom and consultancy where our team of analysts work alongside clients to reinforce decision making, drive product development and forge strategy.

Like many, we’re now embracing AI, recognising its potential to generate efficiencies in our data collection and report production processes. However, we believe our people will continue to be the primary point of differentiation, combining the power of AI with their knowledge and expertise to steer queries, validate results and generate insight.

We’re privileged to be able to name some of the world’s most reputable firms as clients all of whom value the quality of our work and actionable insights we leave behind. These vendors are located all over the world and span the entire value chain; from network operators and service integrators to hardware manufacturers, end-users and investment firms.

Since inception, the company has grown rapidly and achieved significant growth year-on-year. This was formally recognised in April 2020 when we were honoured with the Queen’s Award for Enterprise in the category of International Trade; the highest accolade awarded to British businesses. This was subsequently repeated in 2023, when we were awarded the first ever King’s Award for Enterprise.

Life at Valour

While taking our work seriously, the company’s ethos is to avoid being corporate robots, and display our individual personalities that clients want to engage with. Everyone in the team is encouraged to have fun, contribute and express themselves.

As we surpass our 12-year anniversary, the company continues to operate in accordance with the three core values it was founded on – Honesty, Trust and Time. Doing so has enabled Valour Consultancy to deliver detailed and meaningful insight and establish long-lasting relationships in the process. We are respected by clients around the globe and while our team and our coverage continues to grow, our fundamental approach will stay the same. Learn more about our unique approach below.

HONESTY

This means that we are up-front and honest about our research processes. If we make any assumptions when developing market forecasts, we are not afraid to share them. Our methodology is always clearly explained and relies upon a variety of sources. A cornerstone of our analysis is primary research obtained from personal interviews with marketing professionals, product managers and various other contributors from across the value chain. This transparent approach delivers results you can rely on.

TRUST

Clients are invited to assist with the report scoping process. By actively encouraging feedback at every project stage – from inception through to delivery of preliminary data and beyond – we provide intelligence that is unrivalled in accuracy. Importantly, this yields insights you can trust. Unless we have express permission to do so, we do not quote interviewees in our reports. Information obtained is used on an aggregated basis to establish market trends, sizes and likely future directions.

TIME

We recognise there is no “one-size-fits-all” approach when it comes to conducting research. We always devote the requisite amount of time to complete projects thoroughly. It is often the case that the more dynamic and nascent markets require a quick turnaround to ensure information is not already out of date before it is published. That said, there are many other sectors where nothing but a comprehensive deep-dive will suffice. We will happily spend six months or more on a project where necessary.

Join our Team!

About Valour Consultancy

Life at Valour

HONESTY

TRUST

TIME

WHAT OUR CLIENTS SAY

“Valour Consultancy’s research and analysis pertaining to in-flight connectivity adoption is excellent. It helps us understand how the market is expected to grow in the future, and predict whether airlines will aim to launch IFC services on its fleet.”

“The new report on aircraft seating and in-seat power systems provides a very comprehensive market and industry landscape information – the first of its kind containing that level of detail.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“Valour’s maritime connectivity report provides the most comprehensive, detailed understanding of the market, with clear independent insights into the market trends and inhibitors. We use this report as the bible for our business strategy and marketing on what is happening in the industry.”

“Valour Consultancy’s report on The Future of Body Worn Cameras and Systems is well written, detailed and an excellent insight into the key markets. The analysis of the global law enforcement market was extensive and provided us with valuable industry information of this evolving market.”

“In a global market as dynamic as in-flight connectivity, Valour has established itself as a reliable source of market intelligence and insightful analysis. The team is responsive to requests and clearly engaged in improving an already impressive product.”

“The team around Valour Consultancy equips us with the value-added intelligence needed to make well-informed business decisions in a very dynamic market. The passion and knowledge of the team make it a real pleasure to work with them.”

“Astronics is using Valour Consultancy’s 2016 in-flight connectivity report extensively. We’ve found it highly useful in our long-range planning and it has aided in our market research.”

“The Valour Consultancy report on in-flight connectivity provides very detailed insights on the market and it constitutes a very useful tool for the marketing and strategy team at SITAONAIR. The Valour Consultancy team is also very friendly and we enjoy our working relationship with them.”

“Valour Consultancy has provided an incredibly thorough perspective on the in-flight connectivity space, offering insight into drivers of the current and future state of the quickly growing category.”