With news rolling in on a daily basis about the latest editions or new features of HMDs like Oculus Rift, HTC Vive, or the Sony Morpheus, people have become confused about who will be the key market or users of these devices and technologies. A colleague recently discussed the use case for aircraft drones capturing pictures and videos of potential views from new tall apartment buildings and skyscrapers. Potential tenants could view the footage of their surroundings by floor, not by via a TV or computer monitor, by donning a pair of HMDs and doing circuits of the building layout. These new uses are astounding but will confuse the vast majority of consumers.
In Valour Consultancy’s latest report on HMDs, five key applications are outlined – education, entertainment, gaming, medical/healthcare and others (including applications such as above). We anticipate gaming and entertainment will remain the primary market for HMDs, creating a greater immersive experience for users. Point and shoot games like Call of Duty could be significantly enhanced by using HMDs, or playing as Lionel Messi or Cristiano Ronaldo on FIFA football would definitely be an enthralling experience.
Also, HMDs can benefit the education and medical industries substantially. It is easy to see how HMDs could benefit educating students – the device shuts out external distractions, and could provide customised learning methods or speed for students. At a Spanish University in Madrid, la Universidad Carlos III of Madrid (UC3M), they tested a pair of augmented reality (AR) glasses for lecturers. The class lecturer wore the glass which was linked to a system that allowed students to indicate whether they understood specific concepts discussed during classes via their smartphones. The lecture was able to help students who were unable to understand certain points. The demand for HMDs in the education and medical application sectors is projected to increase from 25% of total HMD market in 2014 to 44.5% by 2024.
The others application is anticipated grow steadily over the next six years as the number of different point of view operations such as drone aircraft or other simulation experiences that can be undertaken on a HMD. Also, the way in which VR and adult entertainment will undoubtedly intersect is demonstrated by the increasing number of news articles appearing around this theme. Indeed, Vice, an online media agency, produced a short documentary on how VR and HMDs could affect our love lives and also the implications for the adult entertainment industry. Meanwhile, SugarDVD, an adult content vendor, has partnered up with both visual effects studios as well as top porn studios to develop content for Oculus Rift. For more information on Valour Consultancy’s latest report on HMDs click here.