FILTER POSTS SHOW ALL AVIATION MARITIME
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Is Enhanced Communications For Seafaring Worth The Investment? 

There is a good assumption that effective communications are the main source of success for any business entity to survive, prosper, and grow. In fact, the importance of communications has been brought up as an essential tool in achieving productivity and maintaining strong working relationships in any business sector.

With the advent of globalisation, digitalisation, and mobility, the world has seen changes in communication technologies as the growth of connectivity has been influencing people’s mind over the last decade. The good news is that digital connectivity is here to stay and the future is promising, especially for those industries where constant communications between onshore locations and remote facilities are a high priority.

For instance, the maritime industry has seen improvements in sea-to-shore connectivity, allowing seafarers to enjoy, to some extent, the benefits of digital communications and real-time solutions for work and personal use. Yet, there are some misconceptions against onboard connectivity that need to be rejected as enhanced communications could change the life of those people who spend much of their lives at sea.

Those misconceptions repeatedly comprise costs (installation and running costs), content viewed or downloaded, and resulting distractions. However, the world is experiencing the benefits of the so-called networked economy, where connectivity is not a luxury but a basic right for everyone. It is imperative, though, to explain why investing on enhanced communications is a great business idea, and how this game-changing move improves the quality of lives of seafarers onboard.

Seafarer’s Morale

Seafarers are the most important and qualified employees to work onboard. Providing them with Internet access and other digital applications, improves their quality of life, and helps attract the best talent whilst also optimising vessels and productivity. In consequence, management would have the ability to implement HR programs that increase retention rates for sustainable development and job satisfaction.

The 2015 Crew Connectivity Survey, undertaken by Futurenautics Research, brought forth important figures to the inclusion of crew morale as a core business value. “At recruitment, 73% of respondents said that the level of crew communications services provided onboard did influence their decision about which shipping company they work for.” In other words, most seafarers are telling us that no matter how great the company could be, connecting to the outside world is crucial.

Social Isolation

Seafaring is an inherently isolated occupation. There is a huge risk that crew who spend months away from home could develop feelings of boredom, marginality, exclusion, anger, despair, sadness, frustration, and especially loneliness. Maritime companies, particularly in the shipping sector, are responsible for mitigating the loneliness of being away from home and reducing other psychological side effects, so potential seafarers could find their careers more bearable and attractive.

A recent investigation made by Nautilus International has found that despite some companies believing that social interaction is affected by the provision of enhanced communications onboard vessels, seafarers rated not “speaking the common language” as having the highest impact on social interaction at work. This finding breaks the scepticism that connectivity does not foster community, togetherness, and teamwork values whilst at work.

Maintaining links with home

One of the main concerns for seafarers is that bandwidth at sea is often narrow, expensive, and unreliable, making it difficult for crews to maintain good contact with their families unless they are in port. In the digital age, furnishing seafarers with poor Internet access is counterproductive, as companies that invest in high-bandwidth sea-to-shore connectivity can not only benefit from greater operational efficiencies but they can also boost the morale of their employees by providing technology that facilitates advanced communications such as video calling.

As in business, a happy crew leads to a stable ship, and that is the case for the Engine Cadet, Zypert Barcelo, who was lucky enough to be on a ship – Maersk Laberinto – that provides connectivity at no cost. The seaman reported that he was able to perform effectively onboard as he had the ability to keep in touch with his family for emotional support, which made his life at sea easier. Although there is a risk of home-related distractions, connectivity outweighs work-related challenges for our last two following reasons.

Training Onboard

Providing computer-based training and E-learning is a source of competitive advantage as there is an ever-increasing need for innovation in the industry to reduce operational, safety, and cyber-security costs. As the world moves toward digitalisation, training and development should be indispensable to supply seafarers with skills that meet the technical requirements of modern vessels and the customised needs of companies and their customers.

To quote an example, the recent cyber-attack that shut down Maersk’s business units and IT systems, is a crystal-clear sign that the shipping industry has failed to push staff-awareness and preventive training onto the agenda. The case for security gets even more dramatic when you look at the findings from Nautilus International that show 86% of survey respondents claim that they have never received any sort of training in cyber-security, which makes companies fearful and more reluctant to consider crew connectivity.

Millennials

As the generation gap is widening in the workplace, so-called millennials are starting to question the status quo with new communications requirements and expectations onboard. To appeal to the millennial generation, Mark Charman, CEO at Faststream Recruitment Group, advised recruiters to focus on the most important factors that younger crews consider in choosing an employer: competitive salary, shorter rotations, fast promotions, new vessels, and more importantly, onboard connectivity.

While vessels are becoming more modern and new systems being put in place with integral connectivity solutions and controls, forward-thinking ship owners need to see the technological and economic opportunity that a new generation of seafarers poses to the market. By virtue, millennials are technology advocates, who easily adapt to new digital advances and trends, and make a great use of mobile applications to undertake sophisticated initiatives and other work-related tasks while keeping in touch with the outside world.

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[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_imageframe image_id="4962|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]http://217.199.187.200/valourconsultancy.com/wp-content/uploads/2017/09/elbe-1782991_960_720-e1506360223774-1.jpg[/fusion_imageframe][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="#ffffff" top_margin="20" bottom_margin="20" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] There is a good assumption that effective communications are the main source of success for any business entity to survive, prosper, and grow. In fact, the importance of communications has been brought up as an essential tool in achieving productivity and maintaining strong working relationships in any business sector. With the advent of globalisation, digitalisation, and mobility, the world has seen changes in communication technologies as the growth of connectivity has been influencing people’s mind over the last decade. The good news is that digital connectivity is here to stay and the future is promising, especially for those industries where constant communications between onshore locations and remote facilities are a high priority. For instance, the maritime industry has seen improvements in sea-to-shore connectivity, allowing seafarers to enjoy, to some extent, the benefits of digital communications and real-time solutions for work and personal use. Yet, there are some misconceptions against onboard connectivity that need to be rejected as enhanced communications could change the life of those people who spend much of their lives at sea. Those misconceptions repeatedly comprise costs (installation and running costs), content viewed or downloaded, and resulting distractions. However, the world is experiencing the benefits of the so-called networked economy, where connectivity is not a luxury but a basic right for everyone. It is imperative, though, to explain why investing on enhanced communications is a great business idea, and how this game-changing move improves the quality of lives of seafarers onboard.

Seafarer’s Morale

Seafarers are the most important and qualified employees to work onboard. Providing them with Internet access and other digital applications, improves their quality of life, and helps attract the best talent whilst also optimising vessels and productivity. In consequence, management would have the ability to implement HR programs that increase retention rates for sustainable development and job satisfaction. The 2015 Crew Connectivity Survey, undertaken by Futurenautics Research, brought forth important figures to the inclusion of crew morale as a core business value. "At recruitment, 73% of respondents said that the level of crew communications services provided onboard did influence their decision about which shipping company they work for." In other words, most seafarers are telling us that no matter how great the company could be, connecting to the outside world is crucial.

Social Isolation

Seafaring is an inherently isolated occupation. There is a huge risk that crew who spend months away from home could develop feelings of boredom, marginality, exclusion, anger, despair, sadness, frustration, and especially loneliness. Maritime companies, particularly in the shipping sector, are responsible for mitigating the loneliness of being away from home and reducing other psychological side effects, so potential seafarers could find their careers more bearable and attractive. A recent investigation made by Nautilus International has found that despite some companies believing that social interaction is affected by the provision of enhanced communications onboard vessels, seafarers rated not “speaking the common language” as having the highest impact on social interaction at work. This finding breaks the scepticism that connectivity does not foster community, togetherness, and teamwork values whilst at work.

Maintaining links with home

One of the main concerns for seafarers is that bandwidth at sea is often narrow, expensive, and unreliable, making it difficult for crews to maintain good contact with their families unless they are in port. In the digital age, furnishing seafarers with poor Internet access is counterproductive, as companies that invest in high-bandwidth sea-to-shore connectivity can not only benefit from greater operational efficiencies but they can also boost the morale of their employees by providing technology that facilitates advanced communications such as video calling. As in business, a happy crew leads to a stable ship, and that is the case for the Engine Cadet, Zypert Barcelo, who was lucky enough to be on a ship – Maersk Laberinto – that provides connectivity at no cost. The seaman reported that he was able to perform effectively onboard as he had the ability to keep in touch with his family for emotional support, which made his life at sea easier. Although there is a risk of home-related distractions, connectivity outweighs work-related challenges for our last two following reasons.

Training Onboard

Providing computer-based training and E-learning is a source of competitive advantage as there is an ever-increasing need for innovation in the industry to reduce operational, safety, and cyber-security costs. As the world moves toward digitalisation, training and development should be indispensable to supply seafarers with skills that meet the technical requirements of modern vessels and the customised needs of companies and their customers. To quote an example, the recent cyber-attack that shut down Maersk’s business units and IT systems, is a crystal-clear sign that the shipping industry has failed to push staff-awareness and preventive training onto the agenda. The case for security gets even more dramatic when you look at the findings from Nautilus International that show 86% of survey respondents claim that they have never received any sort of training in cyber-security, which makes companies fearful and more reluctant to consider crew connectivity.

Millennials

As the generation gap is widening in the workplace, so-called millennials are starting to question the status quo with new communications requirements and expectations onboard. To appeal to the millennial generation, Mark Charman, CEO at Faststream Recruitment Group, advised recruiters to focus on the most important factors that younger crews consider in choosing an employer: competitive salary, shorter rotations, fast promotions, new vessels, and more importantly, onboard connectivity. While vessels are becoming more modern and new systems being put in place with integral connectivity solutions and controls, forward-thinking ship owners need to see the technological and economic opportunity that a new generation of seafarers poses to the market. By virtue, millennials are technology advocates, who easily adapt to new digital advances and trends, and make a great use of mobile applications to undertake sophisticated initiatives and other work-related tasks while keeping in touch with the outside world. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

COMSAT and Speedcast: A Partnership that Enhances Trust and Customised Solutions for the Government

In the midst of global communications and sea-to-land connectivity developments, the government sector is inevitably striving to enhance major defence and communication technologies with key, fully trusted providers of satellite communications and IT experts. Though fewer stories can be disclosed as a form of authentic exemplification on this matter, the formal partnership between Speedcast and COMSAT speaks highly for the exposition of government challenges and, thereupon, benefits of innovative Very Small Aperture Terminal (VSAT) solutions.

Accordingly, Speedcast has entered into a strategic agreement with government satellite connectivity provider COMSAT to implement a jointly run global service offering of Ku-band VSAT services for governmental and other maritime service environments. In the pursuit of higher data rates for small ship antenna systems and spatial coverage, the combined network of Ku-band frequencies will power Speedcast’s roughly 8 GHz-band of global satellite capacity and COMSAT’s strategically allocated commercial teleport facilities in the United States in order to strengthen coverage for connectivity services.

It should be underlined that both actors have played a critical role in the global SATCOM industry, demonstrating proven trust records of intense customer focus, strong safety culture, and a holistic understanding of end-to-end remote satellite solutions under governmental communication needs. For instance, as a founding member of Intelsat, COMSAT, has pioneered the art of mobile satellite communications services to the US Navy by inserting the Marisat fleet network, while setting up the initial operating system of Inmarsat from the company’s two earth stations.

Speedcast has also distinguished itself with strong operational expertise in satellite communications, differentiated technologies, and world-class customer support. With more than three decades of experience in remote communications, Speedcast has also become the first partner of Tampnet for the implanting of 4G/LTE services in the Gulf of Mexico, which will take effect upon completion in 2018. As the winner of the 2017 WTA Independent Teleport of the year, Speedcast has also enhanced unbeatable trust and success with the January 2017 acquisition of Harris Caprock, upgrading its global infrastructure and securing organic-inorganic growth.

Together, both companies could facilitate government/military users access to the iDirect bandwidth network to guarantee reliable and secure connectivity for mission-critical applications. “COMSAT has always been at the forefront of SATCOM technology, innovating to provide enhanced services and support for our customers’ benefit,” said David Greenhill, president at COMSAT. “We recognise the same passion in the Speedcast team. This collaboration will allow us to mutually broaden our markets and better serve our customers.”

Yet, the government sector has differentiated requirements in regards to VSAT solutions, which encompasses public services, public safety, coverage, steady connectivity, and network security for the protection of mission-critical data and classified information. As government organisations and military agencies are switching to VSAT services for innovative network solutions, the satellite communications industry still has key challenges to rapidly overcome if it is to remain competitive.

Keeping up with the correct amount of bandwidth and capacity at any given time is a major challenge that requires careful planning against technical complexities. Failure to predict and allocate bandwidth options that fulfil the needs of the customer is not only proven to be costly and inefficient but also leads to a severe case of underperformance. Pivotally, military agencies urge global coverage to carry out critical missions at remote locations, which strictly requires a communication package that speaks for scalable bandwidth, improved-location capacity, and flexibility that adheres to a dynamic operational environment.

To add to the challenge, there is an increasing emphasis on mobility and integration of processes that complicates the delivery of seamless connectivity on demand. In an age of globalised, lopsided military missions, government customers are expecting solutions that support the use of ever-accumulating voice, data consumption, video applications, and other data-intensive features across a wide array of environments. Providers who take connectivity at heart, strive for integration of complex satellite communication solutions within an end-to-end managed service architecture, as a network design that allows users for anytime and anyplace access.

More importantly, as in the case of both, COMSAT and Speedcast, who enjoy full expertise in providing sufficient network capacity, coverage, and consistency to government users, critical importance should always be given to public safety and network security amongst other differentiated demands. Not acknowledging that success lies in the understanding of safety and security applications in this ubiquitous market, speaks for insufficient market understanding, fragmented deployment of network solutions, and dysfunctional models that jeopardise the protection of all information warfare and other sensitive data.

Far from the complexities against sophisticated innovations in regards to maritime communications, the strategic partnership between Speedcast and COMSAT not only highlights the vital expertise that both actors share in the provision of customised, end-to-end satellite communications solutions, but it also brings sound economic and engineering benefits to the strategic installation of a global network that supports public/data protection, resiliency, solid infrastructure, emergency/disaster backup responses, compatibility for the use of data-intensive applications, and instant communications capabilities of data on the move.

Precisely, as PJ Beylier, Speedcast’s CEO reported, “The opportunity for collaboration with COMSAT fits very well with Speedcast’s commitment to delivering robust, reliable, secure global communications solutions to government and military customers, no matter where operations take them… COMSAT’s experience in the government segment combined with our unmatched capacity, global network and customer support enable us to offer highly reliable and secure solutions to our customers.”

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[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text] In the midst of global communications and sea-to-land connectivity developments, the government sector is inevitably striving to enhance major defence and communication technologies with key, fully trusted providers of satellite communications and IT experts. Though fewer stories can be disclosed as a form of authentic exemplification on this matter, the formal partnership between Speedcast and COMSAT speaks highly for the exposition of government challenges and, thereupon, benefits of innovative Very Small Aperture Terminal (VSAT) solutions. Accordingly, Speedcast has entered into a strategic agreement with government satellite connectivity provider COMSAT to implement a jointly run global service offering of Ku-band VSAT services for governmental and other maritime service environments. In the pursuit of higher data rates for small ship antenna systems and spatial coverage, the combined network of Ku-band frequencies will power Speedcast’s roughly 8 GHz-band of global satellite capacity and COMSAT’s strategically allocated commercial teleport facilities in the United States in order to strengthen coverage for connectivity services. It should be underlined that both actors have played a critical role in the global SATCOM industry, demonstrating proven trust records of intense customer focus, strong safety culture, and a holistic understanding of end-to-end remote satellite solutions under governmental communication needs. For instance, as a founding member of Intelsat, COMSAT, has pioneered the art of mobile satellite communications services to the US Navy by inserting the Marisat fleet network, while setting up the initial operating system of Inmarsat from the company’s two earth stations. Speedcast has also distinguished itself with strong operational expertise in satellite communications, differentiated technologies, and world-class customer support. With more than three decades of experience in remote communications, Speedcast has also become the first partner of Tampnet for the implanting of 4G/LTE services in the Gulf of Mexico, which will take effect upon completion in 2018. As the winner of the 2017 WTA Independent Teleport of the year, Speedcast has also enhanced unbeatable trust and success with the January 2017 acquisition of Harris Caprock, upgrading its global infrastructure and securing organic-inorganic growth. Together, both companies could facilitate government/military users access to the iDirect bandwidth network to guarantee reliable and secure connectivity for mission-critical applications. “COMSAT has always been at the forefront of SATCOM technology, innovating to provide enhanced services and support for our customers’ benefit,” said David Greenhill, president at COMSAT. “We recognise the same passion in the Speedcast team. This collaboration will allow us to mutually broaden our markets and better serve our customers.” Yet, the government sector has differentiated requirements in regards to VSAT solutions, which encompasses public services, public safety, coverage, steady connectivity, and network security for the protection of mission-critical data and classified information. As government organisations and military agencies are switching to VSAT services for innovative network solutions, the satellite communications industry still has key challenges to rapidly overcome if it is to remain competitive. Keeping up with the correct amount of bandwidth and capacity at any given time is a major challenge that requires careful planning against technical complexities. Failure to predict and allocate bandwidth options that fulfil the needs of the customer is not only proven to be costly and inefficient but also leads to a severe case of underperformance. Pivotally, military agencies urge global coverage to carry out critical missions at remote locations, which strictly requires a communication package that speaks for scalable bandwidth, improved-location capacity, and flexibility that adheres to a dynamic operational environment. To add to the challenge, there is an increasing emphasis on mobility and integration of processes that complicates the delivery of seamless connectivity on demand. In an age of globalised, lopsided military missions, government customers are expecting solutions that support the use of ever-accumulating voice, data consumption, video applications, and other data-intensive features across a wide array of environments. Providers who take connectivity at heart, strive for integration of complex satellite communication solutions within an end-to-end managed service architecture, as a network design that allows users for anytime and anyplace access. More importantly, as in the case of both, COMSAT and Speedcast, who enjoy full expertise in providing sufficient network capacity, coverage, and consistency to government users, critical importance should always be given to public safety and network security amongst other differentiated demands. Not acknowledging that success lies in the understanding of safety and security applications in this ubiquitous market, speaks for insufficient market understanding, fragmented deployment of network solutions, and dysfunctional models that jeopardise the protection of all information warfare and other sensitive data. Far from the complexities against sophisticated innovations in regards to maritime communications, the strategic partnership between Speedcast and COMSAT not only highlights the vital expertise that both actors share in the provision of customised, end-to-end satellite communications solutions, but it also brings sound economic and engineering benefits to the strategic installation of a global network that supports public/data protection, resiliency, solid infrastructure, emergency/disaster backup responses, compatibility for the use of data-intensive applications, and instant communications capabilities of data on the move. Precisely, as PJ Beylier, Speedcast’s CEO reported, “The opportunity for collaboration with COMSAT fits very well with Speedcast’s commitment to delivering robust, reliable, secure global communications solutions to government and military customers, no matter where operations take them… COMSAT’s experience in the government segment combined with our unmatched capacity, global network and customer support enable us to offer highly reliable and secure solutions to our customers.” [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

The Scandinavian dream of maritime communications: A transformational agreement between Ericsson and Maersk

Despite the moderate adoption of new advancements on communication technologies and industrial IoT, the shipping industry is still lagging behind in their implementation of end-to-end solutions, data management, and operational processes for integral connectivity. With more than 90% of consumable goods being shipped around the globe, there are still some unimpeachable factors that need to be accounted for if connectivity is set to be the milestone for a new system of sustainable performance. Yet, there are key players that are beginning to act upon major changes, taking a step forward through strategic collaborations.

The transformational agreement between Maersk Line – the world’s largest shipping company – and Ericsson – the world’s leading provider of technology and services to telecom operators – serves as a chronological example of process innovations and virtual solutions to the importance of ship-to-shore connectivity. This combination of forces strongly adheres to the values and visions outlined by the Swedish corporation; “To lead transformation through mobility, where we as a leading innovator drive transformation of industries and communities towards a sustainable Network Society…”

Back in 2012, the initial agreement contemplated the ongoing installation of mobile and satellite communications technology that enabled the Danish giant to access real-time monitoring across its fleet. Whilst the common connectivity has made its progress throughout time, the core objectives have always been based upon the improvement of vessel operations, fuel consumption, and electric conditions. Again, with nearly 300,000 refrigerated containers annually scheduled to move around 343 ports at 121 countries, Maersk Line faces a logistical challenge and a plausible margin of error that was eclipsed by the use of a Remote Container Management (RCM) system.

Launched in 2015, and under sophisticated technicalities, RCM supports the tracking of ships around the vast oceans, relying on three components: A GPS unit to monitor the movement of a ship, a SIM card that withstands high temperatures and exposure, and a GSM antenna to strengthen data signals. By implementation, Maersk Line has been able to deliver vital statistics of performance that comprises temperature, location, and power supply. At the same time, the shipping company uses the available data to maximise safety, operational/process efficiencies, and cargo care, requiring less manual inspection prior, during, and after-trip missions.

This volume of data is also loaded onto the cloud and sent back to shore-based offices for analysis. But major cloud upgrades have also been employed by the Swedish corporation to enable shipping to benefit from high connectivity, industry applications, and systems integration. The Ericsson’s Maritime ICT cloud, which has already been fortified by the strategic addition of Inmarsat’s Ka-/L- high-speed broadband Fleet Xpress product, offers an end-to-end managed cloud solution that connects vessels at sea to shore-based operations including maintenance service providers, customer support centers, fleet/transportation partners, port operations and authorities.

As part of industry applications, Ericsson’s eye on shipping powers Maersk’s commitment to digital innovations and IoT in the launch of Plug and Play Supply Chain & Logistics. Adhering Plug and Play as a strategic unifier, this digital platform aims to connect corporations to startup companies, enabling an open supply chain and logistics ecosystem. Importantly, this holistic program is set forward to enable a powerful transformation of the freight and logistic industry via a better access of large amounts of data, new technology, and more channels for engaging customers.

Through careful implementation of RCM, ICT Cloud, and industry applications, Ericsson is committed to higher connectivity and bandwidth, and logistics architectures. Nevertheless, Ericsson and Maersk Line are gradually achieving superior integration through voyage optimisation (operations and environmental efficiencies), cargo monitoring (keeping track of cargo through wirelessly connected vessels and real-time communications), and crew morale. This latter factor enhances crew satisfaction and retention rates, efficient coaching and development, and increased ability to cope with health crises that may occur while at sea.

To justify the inclusion of communication technologies and IoT at sea, Orvar Hurtig, Head of industry and Society at Ericsson argues: “Vessels at sea do have systems in place that allow them to monitor critical functions and fuel usage, set and maintain an optimal course and ensure the welfare of their crew, but they are not particularly well integrated with fleet management systems onshore and they do not maximise the potential of real-time data. As the driving force behind the networked society and the world leader in telecommunications, Ericsson is the right partner to help connect these disparate systems and enable them to share information with low latency”

Inevitably, the importance of superior communications and IoT will keep redefining the nature of sea-to-shore connectivity. The transformational agreement between Ericsson and Maersk Line keeps progressing in their pursuit of successful shipping of consumable items, data management, safety/navigation planning, environmental impacts, and real-time communications. Though, it is recommended that ship operators take sea-to-shore connectivity at heart to excel at the abovementioned factors, since Scandinavian firms are sending signals that they are conquering the vast ocean through major investment in digital communications and networks.

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[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_imageframe image_id="4990|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]http://217.199.187.200/valourconsultancy.com/wp-content/uploads/2017/05/container-158362_1280-1-1024x512-1.png[/fusion_imageframe][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="#ffffff" top_margin="20" bottom_margin="20" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text] Despite the moderate adoption of new advancements on communication technologies and industrial IoT, the shipping industry is still lagging behind in their implementation of end-to-end solutions, data management, and operational processes for integral connectivity. With more than 90% of consumable goods being shipped around the globe, there are still some unimpeachable factors that need to be accounted for if connectivity is set to be the milestone for a new system of sustainable performance. Yet, there are key players that are beginning to act upon major changes, taking a step forward through strategic collaborations. The transformational agreement between Maersk Line - the world’s largest shipping company - and Ericsson - the world's leading provider of technology and services to telecom operators - serves as a chronological example of process innovations and virtual solutions to the importance of ship-to-shore connectivity. This combination of forces strongly adheres to the values and visions outlined by the Swedish corporation; “To lead transformation through mobility, where we as a leading innovator drive transformation of industries and communities towards a sustainable Network Society…” Back in 2012, the initial agreement contemplated the ongoing installation of mobile and satellite communications technology that enabled the Danish giant to access real-time monitoring across its fleet. Whilst the common connectivity has made its progress throughout time, the core objectives have always been based upon the improvement of vessel operations, fuel consumption, and electric conditions. Again, with nearly 300,000 refrigerated containers annually scheduled to move around 343 ports at 121 countries, Maersk Line faces a logistical challenge and a plausible margin of error that was eclipsed by the use of a Remote Container Management (RCM) system. Launched in 2015, and under sophisticated technicalities, RCM supports the tracking of ships around the vast oceans, relying on three components: A GPS unit to monitor the movement of a ship, a SIM card that withstands high temperatures and exposure, and a GSM antenna to strengthen data signals. By implementation, Maersk Line has been able to deliver vital statistics of performance that comprises temperature, location, and power supply. At the same time, the shipping company uses the available data to maximise safety, operational/process efficiencies, and cargo care, requiring less manual inspection prior, during, and after-trip missions. This volume of data is also loaded onto the cloud and sent back to shore-based offices for analysis. But major cloud upgrades have also been employed by the Swedish corporation to enable shipping to benefit from high connectivity, industry applications, and systems integration. The Ericsson’s Maritime ICT cloud, which has already been fortified by the strategic addition of Inmarsat’s Ka-/L- high-speed broadband Fleet Xpress product, offers an end-to-end managed cloud solution that connects vessels at sea to shore-based operations including maintenance service providers, customer support centers, fleet/transportation partners, port operations and authorities. As part of industry applications, Ericsson’s eye on shipping powers Maersk’s commitment to digital innovations and IoT in the launch of Plug and Play Supply Chain & Logistics. Adhering Plug and Play as a strategic unifier, this digital platform aims to connect corporations to startup companies, enabling an open supply chain and logistics ecosystem. Importantly, this holistic program is set forward to enable a powerful transformation of the freight and logistic industry via a better access of large amounts of data, new technology, and more channels for engaging customers. Through careful implementation of RCM, ICT Cloud, and industry applications, Ericsson is committed to higher connectivity and bandwidth, and logistics architectures. Nevertheless, Ericsson and Maersk Line are gradually achieving superior integration through voyage optimisation (operations and environmental efficiencies), cargo monitoring (keeping track of cargo through wirelessly connected vessels and real-time communications), and crew morale. This latter factor enhances crew satisfaction and retention rates, efficient coaching and development, and increased ability to cope with health crises that may occur while at sea. To justify the inclusion of communication technologies and IoT at sea, Orvar Hurtig, Head of industry and Society at Ericsson argues: “Vessels at sea do have systems in place that allow them to monitor critical functions and fuel usage, set and maintain an optimal course and ensure the welfare of their crew, but they are not particularly well integrated with fleet management systems onshore and they do not maximise the potential of real-time data. As the driving force behind the networked society and the world leader in telecommunications, Ericsson is the right partner to help connect these disparate systems and enable them to share information with low latency” Inevitably, the importance of superior communications and IoT will keep redefining the nature of sea-to-shore connectivity. The transformational agreement between Ericsson and Maersk Line keeps progressing in their pursuit of successful shipping of consumable items, data management, safety/navigation planning, environmental impacts, and real-time communications. Though, it is recommended that ship operators take sea-to-shore connectivity at heart to excel at the abovementioned factors, since Scandinavian firms are sending signals that they are conquering the vast ocean through major investment in digital communications and networks. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Cruise Line Connectivity and Partnering Opportunities

Over the years, the cruise line industry has experienced a period of continuous evolution in regards to integral communications and information technologies. Many stakeholders are leading this charge, since broadband connectivity is becoming a crucial component whereby many passengers decide which cruise line offers the greatest connection of all. The idea of people going on a family/solo cruise to “escape” from ther routine and other obligations is fast becoming outdated.

Nowadays, passengers, along with crew, are demanding superior levels of connectivity and bandwidth at port, near port, and on board. Major cruise companies are aware of this consumer pattern and have diverted efforts towards a systematic level of collaboration and innovation in the industry. In synergy, satellite communication providers and cruise line operators are working together to capitalise on opportunities based on infrastructure, expertise, passenger experience, and efficiencies offered by partnering.

With more than 25 million global passengers projected to cruise this year, carrying aboard multiple sensor-enabled devices with them, cruise line operators are determined to enable the advent of the Internet of Things (IoT) at sea to cure the urgency of costly manned processes and fragmented data management. Yet, its applicability requires a single unification of limitless data systems and a sharing architecture that facilitates end-to-end communications and industry optimisation.

In other words, the confluence of business and technical fashions in the pursuit of interoperability and standardisation of systems builds on incremental connectivity ashore, which is a detour to reach inexpensive and blazing-fast Internet connection for exigent passengers at sea. As an exemplification, it is imperative to observe how three top-tiered cruise line companies – Norwegian Cruise Line Holdings, Carnival Corporation, and Royal Caribbean Cruises – have announced strategic agreements with key satcom solution providers to respond to the demands of IoT at sea and meet the performance expectations of guests/crew on board.

To meet the growing demand for ship connectivity, EMC (now part of Global Eagle) has entered into a long-term strategic agreement with Norwegian Cruise Line Holdings for the provision of high throughput satellite (HTS) links, infotainment, and other terrestrial services. Through major investments in new multi-band antennas that are allocated in multiple strategic angles and Wi-Fi infrastructure, Norwegian Cruise Line has achieved competitive advantage using Very Small Aperture Terminals (VSAT) technology to have rich access to C-, and Ku-band frequencies at sea.

Auxiliary investments in terrestrial broadband networks and web browsing accelerating tools (in this case, EMC’s patented SpeedNet technology) were also implemented in the provision of superior passenger experience and online traffic management. Norwegian Cruise Line has strongly upgraded its Wi-Fi infrastructure to allow not only absolute, ship-to-shore connectivity, but also to develop smart switching technologies that enables passengers/crew to keep browsing using terrestrial links at port, while holding on to satellite links for operational and other core management priorities.

Similar efforts were also led by Carnival Corporation to further enhance guest-onboard experiences through major communication upgrades and innovation. The American-British cruise company signed a five-year contract agreement with Harris CapRock in 2013 to supply fully managed communication services to more than 100 ships across its ten global cruise line brands, using a multi-band VSAT system to enable vessels to power high bandwidth and connectivity under a flat-rate fee for social media usage.

Using the latest generation of iDirect communication technology, via hybrid C- and Ku band solutions, Harris CapRock masters the art of VSAT systems and infrastructure based on global coverage, specialised equipment, secured installation, ongoing maintenance, and, more importantly, 24/7 customer support centers to guarantee proactive monitoring and technical support. By expertise, Harris CapRock is committed to delivering highly improved bandwidth and performance with modern stabilised antennas systems in order to provide new services and infotainment solutions onboard.

Royal Caribbean Cruises has also established a strategic agreement with Harris CapRock to equip new Spacetrack stabilised antennas across its entire fleet, using a combination of Ku- and C-band connectivity. The main objective of the agreement is to provide reliable Internet access in order to attract younger passengers, help retain crew, and streamline operations while at sea. The Melbourne-based communications and IT provider has supplemented performance with the provision of advanced VSAT systems to increase bandwidth, reassigning satellite capacity on demand through a more secure and cost-effective angle.

The collaboration likewise integrates O3b’s medium Earth orbit (MEO) satellite systems for two Royal Caribbean ships, Oasis of the Seas and Allure of the Seas, to benefit from unmatched capacity, consistency, and coverage. Technically, MEO satellites, which orbit the earth at an altitude of approximately 8,000 kilometers, enable even higher bandwidth services as well as optimised Internet and broadband connectivity without experiencing the traditional satellite delays (lag). This new platform improves overall communications performance and guest/crew online experience through breaking-record Internet speed and reliable Wi-Fi capacity.

For the most part, the aforementioned cases explain how cruise ship operators contrastingly partner with major satcom providers to cope with their most perilous challenge – the fulfillment of passenger expectations. However, the key takeaway is that new global technologies that comprises cloud, IOT, mobile platforms, satellite, and big data management are helping turn connectivity challenges into sustainable end-to-end solutions for the maritime sector.

More importantly, cruise operators are required to keep prioritising technology strategies that encourage innovations to pursue an integrated, fully-managed satellite, wireless, and terrestrial connectivity platform to remain ahead of the curve. The ideal communication solution should also embrace hybrid systems, smart switching functions to increase performance at any given point during the voyage, and supporting applications to enhance passenger experience onboard.

Valour Consultancy will soon commence work on the second edition of its acclaimed report “The Future of Maritime Connectivity”. If you would like to learn more about how you can influence the scope of this research so that it more closely matches your needs, please don’t hesitate to get in touch with us.

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[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_imageframe image_id="5000|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]http://217.199.187.200/valourconsultancy.com/wp-content/uploads/2017/04/ferry-boat-123059_1920-1024x685-1.jpg[/fusion_imageframe][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="#ffffff" top_margin="20" bottom_margin="20" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text]Over the years, the cruise line industry has experienced a period of continuous evolution in regards to integral communications and information technologies. Many stakeholders are leading this charge, since broadband connectivity is becoming a crucial component whereby many passengers decide which cruise line offers the greatest connection of all. The idea of people going on a family/solo cruise to “escape” from ther routine and other obligations is fast becoming outdated. Nowadays, passengers, along with crew, are demanding superior levels of connectivity and bandwidth at port, near port, and on board. Major cruise companies are aware of this consumer pattern and have diverted efforts towards a systematic level of collaboration and innovation in the industry. In synergy, satellite communication providers and cruise line operators are working together to capitalise on opportunities based on infrastructure, expertise, passenger experience, and efficiencies offered by partnering. With more than 25 million global passengers projected to cruise this year, carrying aboard multiple sensor-enabled devices with them, cruise line operators are determined to enable the advent of the Internet of Things (IoT) at sea to cure the urgency of costly manned processes and fragmented data management. Yet, its applicability requires a single unification of limitless data systems and a sharing architecture that facilitates end-to-end communications and industry optimisation. In other words, the confluence of business and technical fashions in the pursuit of interoperability and standardisation of systems builds on incremental connectivity ashore, which is a detour to reach inexpensive and blazing-fast Internet connection for exigent passengers at sea. As an exemplification, it is imperative to observe how three top-tiered cruise line companies – Norwegian Cruise Line Holdings, Carnival Corporation, and Royal Caribbean Cruises – have announced strategic agreements with key satcom solution providers to respond to the demands of IoT at sea and meet the performance expectations of guests/crew on board. To meet the growing demand for ship connectivity, EMC (now part of Global Eagle) has entered into a long-term strategic agreement with Norwegian Cruise Line Holdings for the provision of high throughput satellite (HTS) links, infotainment, and other terrestrial services. Through major investments in new multi-band antennas that are allocated in multiple strategic angles and Wi-Fi infrastructure, Norwegian Cruise Line has achieved competitive advantage using Very Small Aperture Terminals (VSAT) technology to have rich access to C-, and Ku-band frequencies at sea. Auxiliary investments in terrestrial broadband networks and web browsing accelerating tools (in this case, EMC’s patented SpeedNet technology) were also implemented in the provision of superior passenger experience and online traffic management. Norwegian Cruise Line has strongly upgraded its Wi-Fi infrastructure to allow not only absolute, ship-to-shore connectivity, but also to develop smart switching technologies that enables passengers/crew to keep browsing using terrestrial links at port, while holding on to satellite links for operational and other core management priorities. Similar efforts were also led by Carnival Corporation to further enhance guest-onboard experiences through major communication upgrades and innovation. The American-British cruise company signed a five-year contract agreement with Harris CapRock in 2013 to supply fully managed communication services to more than 100 ships across its ten global cruise line brands, using a multi-band VSAT system to enable vessels to power high bandwidth and connectivity under a flat-rate fee for social media usage. Using the latest generation of iDirect communication technology, via hybrid C- and Ku band solutions, Harris CapRock masters the art of VSAT systems and infrastructure based on global coverage, specialised equipment, secured installation, ongoing maintenance, and, more importantly, 24/7 customer support centers to guarantee proactive monitoring and technical support. By expertise, Harris CapRock is committed to delivering highly improved bandwidth and performance with modern stabilised antennas systems in order to provide new services and infotainment solutions onboard. Royal Caribbean Cruises has also established a strategic agreement with Harris CapRock to equip new Spacetrack stabilised antennas across its entire fleet, using a combination of Ku- and C-band connectivity. The main objective of the agreement is to provide reliable Internet access in order to attract younger passengers, help retain crew, and streamline operations while at sea. The Melbourne-based communications and IT provider has supplemented performance with the provision of advanced VSAT systems to increase bandwidth, reassigning satellite capacity on demand through a more secure and cost-effective angle. The collaboration likewise integrates O3b’s medium Earth orbit (MEO) satellite systems for two Royal Caribbean ships, Oasis of the Seas and Allure of the Seas, to benefit from unmatched capacity, consistency, and coverage. Technically, MEO satellites, which orbit the earth at an altitude of approximately 8,000 kilometers, enable even higher bandwidth services as well as optimised Internet and broadband connectivity without experiencing the traditional satellite delays (lag). This new platform improves overall communications performance and guest/crew online experience through breaking-record Internet speed and reliable Wi-Fi capacity. For the most part, the aforementioned cases explain how cruise ship operators contrastingly partner with major satcom providers to cope with their most perilous challenge - the fulfillment of passenger expectations. However, the key takeaway is that new global technologies that comprises cloud, IOT, mobile platforms, satellite, and big data management are helping turn connectivity challenges into sustainable end-to-end solutions for the maritime sector. More importantly, cruise operators are required to keep prioritising technology strategies that encourage innovations to pursue an integrated, fully-managed satellite, wireless, and terrestrial connectivity platform to remain ahead of the curve. The ideal communication solution should also embrace hybrid systems, smart switching functions to increase performance at any given point during the voyage, and supporting applications to enhance passenger experience onboard. Valour Consultancy will soon commence work on the second edition of its acclaimed report “The Future of Maritime Connectivity”. If you would like to learn more about how you can influence the scope of this research so that it more closely matches your needs, please don’t hesitate to get in touch with us.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]