Sports Continues to Drive Live TV in Commercial Aviation

Valour Consultancy estimates that the live sports segment of the IFE content market was worth $115 million globally in 2017.

After the recent news that IMG would be licensing and airing 250 hours of live coverage for the upcoming winter Olympics in PyeongChang and summer Tokyo Olympics in 2020.

The coverage will be available on 12 airlines, some of which are American Airlines (international flights only), Qatar, Lufthansa, Qatar, Turkish Airlines, and WestJet.

The airlines will have access to 200 hours of Olympic action via IMG’s Sport 24 channel, and an extra 50 hours of coverage on the firm’s latest new channel, Sport 24 Extra.

The global market for sports is expected to be the biggest revenue generator for live TV in the commercial aviation market, and will reach an annual value of nearly $350million by the end of 2026.

It is believed the PyeongChang winter Olympics coverage will be shown on over 700 aircraft, compared to 495 aircraft for the Rio 2016 Olympics.

This service is supported by Panasonics’s eXTV television service, which first started working with IMG in 2012.

In September 2015, Panasonic Avionics and IMG announced that they would be extending their partnership by another five years.

Its eXTV solution consists of a range of programming including live content from Al Jazeera, BBC World News, CNBC, CNN International, EuroNews, NHK World Premium, and Sky News Arabia.

Global Eagle and Gogo are two other companies offering live TV services to airlines.

Valour Consultancy’s latest report, “The Future of In-Flight Entertainment Content” was published in December 2017. The study presents an independent perspective of airline spending on traditional IFE content, and other notable segments, such as moving maps and live TV, as well as ancillary revenue generation. The study breaks out airline spend per segment, the average revenue per order, and number of orders by content segment, region, and aircraft type. For more information, click here.

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“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“Valour’s maritime connectivity report provides the most comprehensive, detailed understanding of the market, with clear independent insights into the market trends and inhibitors. We use this report as the bible for our business strategy and marketing on what is happening in the industry.”

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“In a global market as dynamic as in-flight connectivity, Valour has established itself as a reliable source of market intelligence and insightful analysis. The team is responsive to requests and clearly engaged in improving an already impressive product.”

“The team around Valour Consultancy equips us with the value-added intelligence needed to make well-informed business decisions in a very dynamic market. The passion and knowledge of the team make it a real pleasure to work with them.”

“Astronics is using Valour Consultancy’s 2016 in-flight connectivity report extensively. We’ve found it highly useful in our long-range planning and it has aided in our market research.”

“The Valour Consultancy report on in-flight connectivity provides very detailed insights on the market and it constitutes a very useful tool for the marketing and strategy team at SITAONAIR. The Valour Consultancy team is also very friendly and we enjoy our working relationship with them.”

“Valour Consultancy has provided an incredibly thorough perspective on the in-flight connectivity space, offering insight into drivers of the current and future state of the quickly growing category.”

Sports Continues to Drive Live TV in Commercial Aviation

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“Valour Consultancy’s research and analysis pertaining to in-flight connectivity adoption is excellent. It helps us understand how the market is expected to grow in the future, and predict whether airlines will aim to launch IFC services on its fleet.”

“The new report on aircraft seating and in-seat power systems provides a very comprehensive market and industry landscape information – the first of its kind containing that level of detail.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“The Future of Aircraft Seating and In-Seat Power report came at a pivotal time for us as we look to the future of our in-flight offering. It has helped shape our internal strategies and highlighted areas we need to dig into more deeply. Valour has become a trusted resource and partner.”

“Valour’s maritime connectivity report provides the most comprehensive, detailed understanding of the market, with clear independent insights into the market trends and inhibitors. We use this report as the bible for our business strategy and marketing on what is happening in the industry.”

“Valour Consultancy’s report on The Future of Body Worn Cameras and Systems is well written, detailed and an excellent insight into the key markets. The analysis of the global law enforcement market was extensive and provided us with valuable industry information of this evolving market.”

“In a global market as dynamic as in-flight connectivity, Valour has established itself as a reliable source of market intelligence and insightful analysis. The team is responsive to requests and clearly engaged in improving an already impressive product.”

“The team around Valour Consultancy equips us with the value-added intelligence needed to make well-informed business decisions in a very dynamic market. The passion and knowledge of the team make it a real pleasure to work with them.”

“Astronics is using Valour Consultancy’s 2016 in-flight connectivity report extensively. We’ve found it highly useful in our long-range planning and it has aided in our market research.”

“The Valour Consultancy report on in-flight connectivity provides very detailed insights on the market and it constitutes a very useful tool for the marketing and strategy team at SITAONAIR. The Valour Consultancy team is also very friendly and we enjoy our working relationship with them.”

“Valour Consultancy has provided an incredibly thorough perspective on the in-flight connectivity space, offering insight into drivers of the current and future state of the quickly growing category.”