Valour Consultancy co-founder Daniel Welch moderated a session as last month’s Passenger Experience Conference, part of AIX Virtual. The discussion centred around ancillary revenues driven by passenger engagement. If you missed the session, catch up on demand below.
The entry point to convert passengers into customers has traditionally been in the lead-up to flying and when they are in the aircraft. Offering retailing services before and after the journey (and at any other time for that matter) is an opportunity waiting to be explored. What are the challenges for airlines with ambitions to become lifestyle and travel platforms? What are the key digital and business strategies that will support this transformation? And what can be learnt from recent digital travel initiatives?