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In-flight connectivity: Are we picking up where we left off?
The competitive environment around IFC has proven to be just as vulnerable to the impact of COVID-19 as the broader commercial aviation sector. The industry has experienced a loss of valuable experience in the workforce, deferral of new satellite launches, airline bankruptcies and aircraft groundings.
Those seeking a more positive outlook could refer to impetus the pandemic has had on digitalisation, with more airlines adopting technology in and around the cabin. Furthermore, airline decision-makers remain mostly unmoved in terms of the positive sentiment shown toward IFC, recognising its fundamental role in recovery and beyond.
This paper intends to summarise how COVID-19 has influenced this sector and speculate how its legacy will affect future IFC adoption and the competitive environment around it.