Published: December 2017
Customer experience is crucial in today’s business world, and this is never more so than in the commercial aviation industry. Apart from fare prices, passenger experience is the second most crucial element as to whether airlines get repeat business, industry plaudits or recommendations from frequent flyers.
The factors that affect someone’s experience range considerably. The booking process, issuance of tickets, flight updates, security checks, pre-boarding, on-board connectivity and cuisine options all play a key element in a passenger’s travel experience and can affect whether they pick that airline again. The backbone of a passenger’s experience on the aircraft is usually the entertainment content available to them. This could be the latest blockbuster movies, TV dramas, documentaries, live TV, games, the interactive map, online shopping or the music selection.
Content service providers (CSPs) are constantly scanning today’s entertainment sphere and latest trends to discover new material. Furthermore, the expansion of connectivity in the air and the demand for real-time or time-sensitive content is becoming more pronounced. Learning applications and interactive mapping solutions are seen as more important options as interest in edutainment and geotainment, respectively, grows.
Valour Consultancy is conducting an independent holistic overview of the in-flight entertainment (IFE) content market. The report will focus on all the current and emerging content available today. From blockbuster movies to boutique documentaries to games and cached YouTube clips, we explore the processes of procuring and selecting content for airlines, the licenses required and the regulations currently in-play. This report will also explore how CSPs and advertisers can maximise passenger spending, IFE user interface design trends and the growing desire to personalise the experience.
Key questions answered by the report include:
- How big was the in-flight entertainment content market in 2017?
- How does this break down by movies, TV, music, games and other categories?
- How is content demand changing?
- How quickly will the market grow over the next five years?
- How are passenger expectations changing?
- How important is a personalised digital content strategy?
- What are the key trends for each content type?
- How is content evolving?
- Is social media access or online content becoming more important than traditional content?
- What is the value of ancillary revenues generated by IFE systems?
- What content is most prevalent to each demographic segment?
- What are the trade-offs between an enriched content system or squeezing the bottom line?
- How do each of the key content service providers fare against each other in different regions and what are their market shares?
- Who is looking likely to disrupt the market?
- Could mobile apps and games re-invigorate the IFE content market?
- What are the main trends around IFE user interface design?